Posts tagged sales
How Speaking At Events Will Help Your Business

I wrote this blog at ridiculous o'clock last night (or, more accurately, this morning...), having just come home from yet another speaking engagement; my sixth this month. 

I was at a university earlier this week, giving the lowdown on being an entrepreneur to a group of female students who are interested in starting their own businesses when they graduate; last week I was at a #WomenEd lead meet, speaking to a room full of teachers and headteachers about leadership enablers and barriers, and a few days before that I was guest speaker at a volunteer celebration event for a large domestic abuse charity, talking about my time in a women's refuge and how much the support I received helped me to move forwards with my life.

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5 Point Checklist For Starting Your New Business

Starting a business is an adventure; the chance to build something that’s yours, that reflects your passion and hard work and enables you to do the things you love most. However, it can also be fraught with challenges, particularly in the early months so, as with all things, it’s best to be ultra-prepared before you kick off.

1.    Write a plan

I get it. Writing a business plan is not much fun.

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How To Bring In Clients You Really Want To Work With

When we start a business, we will take any clients we can get our hands on. Sometimes they don’t even fit our product/service brief – we just want the income. And that’s understandable.

The problem is that working like this over a long period of time sets us up with the wrong mindset. It means that we will often end up continuously working with clients who don’t pay our desired rate (often we discount to get them), can be time consuming, and leave us feeling stuck with our ‘lot’.

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The Secret of Upselling: 5 Tips For Making More Money From Your Clients

Unless you are extraordinarily lucky, or perhaps have a niche business in a sector that no-one else is in, you need to be continuously thinking about new customers. How to find them, how to get them to buy from you, and buy again, and keep them buying.

Upselling, alongside cross-selling (which I’ll be covering in a later blog) is the answer; in its simplest form, this is the process of selling additional items, upgrades or more expensive services/products to current clients/customers.

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15 Reasons To Start A Business Right Now

Yesterday was the end of the financial year in the UK, and also Go For Broke Day. Go For Broke Day is all about throwing yourself into something new, or something you’ve always wanted to do, despite the worries or concerns you might have. It’s about breaking glass ceilings, overcoming hurdles, and pushing yourself wayyyy out of your comfort zone to achieve something you’ve dreamed of.

It’s about grabbing life by both hands, giving it a massive shake, and going for something that has the power to transform your life.

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5 Reasons Why You Need To Write A Business Plan (And Use It)

When I started my first business in 2000, one of the things I knew I had to do was to write a business plan. It’s number one on the official checklist of Things to Do When You Start Your Own Business.

I spent a week or two hunched over my computer, researching potential customer groups and competitors, and pulling together all manner of financial information, before assembling it all in a folder, bought especially for the job; and then filing it away on the shelf above my desk and never referring to it again.

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10 Top Tips For Finding New Customers

Every business needs new customers/clients, it's an ongoing process. However, in the rush to actually do what we need to do to bring in the money (and keep our customers happy), owners can often forget to keep their pipeline of potential customers primed full of leads and prospects.

So how can entrepreneurs make sure that they have a ready stock of new customers, and potential customers, to keep their income flowing?

Here's my top tips.

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What's in a name? Quite a lot, it would appear...

Happy Get A Different Name Day!

There are many stories of businesses, and brands, that have, over the years, got a different name. Some have worked out, most haven't.

I always say that naming a business is a little like naming a child; it's stuck with what you decide on, for life. So on that basis, and because it's one of my favourite talking points, here's an excerpt from my book How To Be Your Own Boss As A Single Mum, that explores the naming of your company.

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