Posts tagged name
What's in a name? Quite a lot, it would appear...

Happy Get A Different Name Day!

There are many stories of businesses, and brands, that have, over the years, got a different name. Some have worked out, most haven't.

I always say that naming a business is a little like naming a child; it's stuck with what you decide on, for life. So on that basis, and because it's one of my favourite talking points, here's an excerpt from my book How To Be Your Own Boss As A Single Mum, that explores the naming of your company.

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