Posts tagged marketing
How Speaking At Events Will Help Your Business

I wrote this blog at ridiculous o'clock last night (or, more accurately, this morning...), having just come home from yet another speaking engagement; my sixth this month. 

I was at a university earlier this week, giving the lowdown on being an entrepreneur to a group of female students who are interested in starting their own businesses when they graduate; last week I was at a #WomenEd lead meet, speaking to a room full of teachers and headteachers about leadership enablers and barriers, and a few days before that I was guest speaker at a volunteer celebration event for a large domestic abuse charity, talking about my time in a women's refuge and how much the support I received helped me to move forwards with my life.

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5 Point Checklist For Starting Your New Business

Starting a business is an adventure; the chance to build something that’s yours, that reflects your passion and hard work and enables you to do the things you love most. However, it can also be fraught with challenges, particularly in the early months so, as with all things, it’s best to be ultra-prepared before you kick off.

1.    Write a plan

I get it. Writing a business plan is not much fun.

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How To Bring In Clients You Really Want To Work With

When we start a business, we will take any clients we can get our hands on. Sometimes they don’t even fit our product/service brief – we just want the income. And that’s understandable.

The problem is that working like this over a long period of time sets us up with the wrong mindset. It means that we will often end up continuously working with clients who don’t pay our desired rate (often we discount to get them), can be time consuming, and leave us feeling stuck with our ‘lot’.

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Why Starting A Business Has No Age Restrictions: And 3 Top Tips For Getting Off The Ground

Research shows that more and more people in their 40’s and over are setting up their own businesses. There are various reasons – redundancy, the difficulties surrounding childcare, the undeniable urge you feel at a Certain Age to change your life for the better and leave the rat race.... Whatever they may be, us Mid Lifers are taking the plunge and becoming our own boss.

And so we should! Whilst the initial start up phase is difficult, the long term benefits of working for yourself are immeasurable, particularly at a time when you want to start winding down your work life a little more in favour of spending more time with family or pursuing hobbies and interests. Life isn’t all about work; finding a balance is key.

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8 Intellectual Property Myths

Today is World Intellectual Property Day but what is IP and how does it affect your business?

Intellectual Property, or IP, is the general term used for a group of rights used to protect intangible property, such as copyright, designs, patents and trade marks. As we move more and more towards online and technology businesses, the main way to protect assets is via intellectual property rights.

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The Secret of Upselling: 5 Tips For Making More Money From Your Clients

Unless you are extraordinarily lucky, or perhaps have a niche business in a sector that no-one else is in, you need to be continuously thinking about new customers. How to find them, how to get them to buy from you, and buy again, and keep them buying.

Upselling, alongside cross-selling (which I’ll be covering in a later blog) is the answer; in its simplest form, this is the process of selling additional items, upgrades or more expensive services/products to current clients/customers.

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15 Reasons To Start A Business Right Now

Yesterday was the end of the financial year in the UK, and also Go For Broke Day. Go For Broke Day is all about throwing yourself into something new, or something you’ve always wanted to do, despite the worries or concerns you might have. It’s about breaking glass ceilings, overcoming hurdles, and pushing yourself wayyyy out of your comfort zone to achieve something you’ve dreamed of.

It’s about grabbing life by both hands, giving it a massive shake, and going for something that has the power to transform your life.

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5 Reasons Why You Need To Write A Business Plan (And Use It)

When I started my first business in 2000, one of the things I knew I had to do was to write a business plan. It’s number one on the official checklist of Things to Do When You Start Your Own Business.

I spent a week or two hunched over my computer, researching potential customer groups and competitors, and pulling together all manner of financial information, before assembling it all in a folder, bought especially for the job; and then filing it away on the shelf above my desk and never referring to it again.

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