When we start a business, we will take any clients we can get our hands on. Sometimes they don’t even fit our product/service brief – we just want the income. And that’s understandable.
The problem is that working like this over a long period of time sets us up with the wrong mindset. It means that we will often end up continuously working with clients who don’t pay our desired rate (often we discount to get them), can be time consuming, and leave us feeling stuck with our ‘lot’.Read More