The Secret of Upselling: 5 Tips For Making More Money From Your Clients

Unless you are extraordinarily lucky, or perhaps have a niche business in a sector that no-one else is in, you need to be continuously thinking about new customers. How to find them, how to get them to buy from you, and buy again, and keep them buying.

Upselling, alongside cross-selling (which I’ll be covering in a later blog) is the answer; in its simplest form, this is the process of selling additional items, upgrades or more expensive services/products to current clients/customers.

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Breaking Free From Imposter Syndrome: Yes, You Really Can Handle This!

I’ve heard this phrase used a lot over the last twelve months – imposter syndrome – and, probably unsurprisingly, it’s only women who’ve ever said it to me.

What is it about women that makes them feel like a fraud, concerned that they’ll be exposed at any moment? And how can we overcome the feelings of self-doubt that it feeds on?

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15 Reasons To Start A Business Right Now

Yesterday was the end of the financial year in the UK, and also Go For Broke Day. Go For Broke Day is all about throwing yourself into something new, or something you’ve always wanted to do, despite the worries or concerns you might have. It’s about breaking glass ceilings, overcoming hurdles, and pushing yourself wayyyy out of your comfort zone to achieve something you’ve dreamed of.

It’s about grabbing life by both hands, giving it a massive shake, and going for something that has the power to transform your life.

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Why Mindset Really Does Make A Difference To Your Business

It’s true – if you believe you can, you can and if you believe you can’t, you can’t.  Mindset is key in life, and never more so than when starting and running a business.

Taking a fledgling idea and turning it into a fully paying business is a hard slog, so it’s imperative that you believe both in your abilities, as well as your product or service. I’ve coached hundreds of founders over the years, and the business part of our work together is always solved quickly – it’s the mindset part that takes the time.

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Why People Who Work For Themselves Are Happier Than Those Who Don’t

I’ve said it before, multiple times, I LOVE being my own boss. I can’t imagine anything better, and every time I work for someone else – much as I enjoy working with other people in a different environment – I yearn to be back in my business again pretty quickly.

Every day I spend running my own company, despite the challenges and the occasional 3am worry, is a happy day.

I’m sure, on balance, you’d agree.

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5 Reasons Why You Need To Write A Business Plan (And Use It)

When I started my first business in 2000, one of the things I knew I had to do was to write a business plan. It’s number one on the official checklist of Things to Do When You Start Your Own Business.

I spent a week or two hunched over my computer, researching potential customer groups and competitors, and pulling together all manner of financial information, before assembling it all in a folder, bought especially for the job; and then filing it away on the shelf above my desk and never referring to it again.

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Does Being A Woman Make A Difference To Starting A Business?

I’ve read lots of reports over the years stating that women need more support when it comes to starting, and running, a business. They are less likely to apply for finance, less likely to receive funding from investors when they do apply, and less likely to grow a large business.

Women are more cautious and considered when it comes to predicting financial forecasts and growth, and female founders make up only 17% of business owners in the UK.

It all sounds pretty negative, doesn’t it?

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